Influence Your World | Toluna
Déclaration sur la confidentialité du comité mondial de Toluna
Last updated: May 2025
Who are we?
We are Toluna SAS, with its registered address being at 5 avenue du Château, 94300 Vincennes, Paris, France. Toluna SAS is part of the Toluna global group of companies, which include, Harris Interactive, KuRunData, Brainyak (Gutcheck) and MetrixLab ("We" "Our" "Us" or "Toluna”). These are our group members
Toluna is a global panel provider, using its insights and technology to provide high-quality market research data to its clients, including quantitative and qualitative research solutions, which may be DIY, Hybrid or Full Service.
Toluna SAS is the controller and responsible for your personal data.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO at [Contact Us].
This privacy notice does not apply where you have agreed to participate in surveys by clicking on a link and entering into surveys administered by third parties. In these situations, Toluna is not the sponsor of the survey and the technologies/media of those surveys and the survey results or survey data are and will be controlled by the sponsor of those surveys, as made known to you when you participate. Please refer to the relevant sponsor’s privacy policy to learn more about those sponsor’s privacy practices.
What is our Privacy Commitment to you?
We respect your privacy and are committed to protecting your personal data. This privacy notice describes how we collect, use, share and secure personal data you provide on https://www.toluna.com (our "site”) and/or via our Mobile app when you become a member of our Global Panel Community and participate in surveys and/or research studies ("surveys”) that we conduct for and on behalf of our clients. It also explains your privacy rights and how laws that are applicable to you may protect you. This privacy notice is intended to supplement other notices and privacy policies and not to override them.
The registration, use of and access to your membership and use of our systems and media ("Services”) are subject to the terms of this privacy notice and to the Terms of Use and Membership.
Frequently asked questions:
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What other ways can you become a member of our Global Panel Community? – Our mobile app
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What other tracking technologies do we use for surveys you participate in and for other purposes?
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What security measures do we undertake to protect your personal data?
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Changes to the privacy notice and your duty to inform us of changes
What personal data do we collect about you?
Personal data means any information about an individual from which that person can be identified, either directly or indirectly. It does not include data where the identity of the individual has been removed (i.e. anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
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(A) Identity data – name (includes first, last, maiden and married names), date of birth, marital status, gender, panellist id, username, image and/or voice.
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(B) Contact data – postal address, email address, and telephone number.
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(C) Special categories of personal data – ethnic/racial origin, health, genetics, political opinion, religion, sexual orientation and sex life.
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(D) Demographic/Profile data – interests, preferences, feedback and survey responses and including, but not limited to; age, marital status, gender, birthday, household size, income, education, and employment status.
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(E) Technical data includes internet protocol (IP) addresses, hashed email addresses, device identifiers (e.g. Mobile Ad ID’s) and information about; login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, user metrics/statistics such as CPU and app version and Geo-location and other technology on the devices you use to access this website.
Global Panel Community Members
When you agree to become a member of our Global Panel Community ("Member"), you are able to participate in our surveys. We will ask you to complete the registration form via the site or via links displayed on our partners’ websites and you may also register to be a Member via our mobile app.
Non-members of our Global Panel Community
If you are not a Member of our panel ("non-member") but take a survey with us and provide us with your personal data, the only personal data we may preserve about you is your email address, gender, age information, full or partial zip/postal code, machine/device ID and IP address. We do this so we may:
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contact you if you have won a prize or are entitled to an incentive, in which case, we will collect and maintain such personal data, to the extent required by any applicable law or regulation (e.g. for tax reasons, if applicable);
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for quality and/or fraud checking and/or troubleshooting purposes;
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to match you against the survey you are taking; and
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improve the user experience.
We will not contact you for any other reason.
Public Forums and Blogs
Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent, we may post your testimonial along with your username. If you wish to update or delete your testimonial, you can contact us at [Contact Us].
You should be aware that any personal data you choose to make public on the site, in the Community area (under a public message on your wall, as an opinion, topic, battle, thumb it, or any other public area or forum) can be read, collected, stored and/or used by other users and could be used to send you unsolicited messages.
How do we use your personal data?
We set out below a more detailed explanation of the ways in which we use your personal data. Where we use any third parties for modelling, analytical or data matching purposes, please be assured that such parties are not allowed to use your personal data for any reason, other than the reasons we state in the table and we enter into contracts with those third parties to ensure your data is kept secure, confidential and erased in accordance with our data retention and destruction policies as set out in this Privacy Notice.
(b) Contact data
(c) Special Categories of personal data
(e) Technical data
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Processing and delivering your Toluna points or rewards, exchange your Toluna points for vouchers/coupons and entering you in for prize draws/sweepstakes, including sharing your personal data with trusted third-party vendors to provide you with incentives on our behalf;
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Notifying you about changes to our terms or privacy policy;
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Asking you to leave a review or inviting you to take a survey; or
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For any other reason connected with your Membership.
(b) Contact data
(d) Demographic/Profile data
(e) Technical data
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We will ask you to participate in and provide feedback via surveys, including you telling us about your preferences and consumer needs. This may also include analysing your behaviour in different ways and for different purposes, but only provided such uses are for market research.
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We may with your consent via a survey to disclose certain Special Categories of Personal data, but only if relevant to that survey and as may be allowed under applicable law.
(b) Contact data
(c) Special Categories of personal data
(d) Demographic/Profile data
(e) Technical data
(b) Contact data
(c) Special Categories of personal data (health, e.g. disease, condition, treatment, consumer products and adverse events.
(d) Demographic/Profile data
If you download and use our mobile application on your mobile phone, tablet or pc (device), we collect the following information:
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for administering the application, tracking users’ movements around the site and the Internet. We use mobile analytics software to allow us to better understand the functionality of our mobile app on your device. This software may record information such as how often you use the app, the events that occur within the app, aggregated usage, performance data, and where the app was downloaded from;
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for quality checking, fraud or other legal reasons we refer to in this privacy notice;
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Technical data and Demographic data are collected when you sign up to use our Mobile app and via the surveys you undertake. We use this data for data matching and enriching purposes and in ad-effectiveness campaigns for our clients;
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to gather demographic information about our user base, when analysing trends of market research studies. Our clients may combine that information with those of others to produce “aggregated” reports. They may also create scientific reports based upon modelled information. “Modelled information” is data developed based upon demographic and behavioural characteristics (like your gender, age, and preferences) to predict what people with similar or matching characteristics would watch or buy. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
(a) Identity data
(b) Contact data
(c) Special Categories of personal data
(d) Demographic data
(e) Technical Data
(d) Demographic/Profile data
We may from time to time share some of your personal data with select and trusted third party processors and clients of ours. Those parties may append analytics or demographics data they previously collected about you, which may be public sources (e.g. property ownership) and/or or private sources (e.g. subscriber lists or retail purchases, with whom you have an account).
We may also use your Pseudonymised data and/or Demographic data to add to existing anonymous data sets or create new ones.
We use them so we can enrich the data we hold about you to improve your panel profile, your panel Membership experience and to ensure you are selected for relevant surveys.
At the time of updating this privacy notice, those parties are currently, (or may in the future be): (i) (Processors) Acxiom Corp, CACI Limited, Experian Limited, Liveramp Holdings Inc., Merkle UK One Limited, Micromarketing_Systeme and Consult GmbH, Oracle Corp, Facebook, Google and SegmentIQ Limited and any of their affiliated group companies; and (ii) (our clients (controllers), who are in the research industry) e.g. Nielsen, Kantar, GfK, Ipsos, any of their affiliated group companies and other research companies.
We will not transfer any Identity or Contact data to third parties unless we have first received your consent and no third parties may contact you or use your data for any other purpose.
(b) Contact data
(c) Special Categories of personal data
(d) Demographic data
(e) Technical data
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To measure ad-effectiveness and/or to create ‘look-a-like’ groups that have common Demographics/Profile data (or interests). Our clients then find people who are similar to those groups and use that information in a way that reaches new potential consumers and so helps them improve their advertising targeting and their online advertising models.
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If you agree, we may share your unique panellist ID (UID) with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your UID will be stored or associated with Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the survey.
We will not transfer any Identity or Contact data to our clients unless we have first received your consent and no third parties may contact you or use your data for any other purpose.
(d) Demographic data
(e) Technical data
We may match your personal data against our clients or trusted partners' information to determine if you use any of their products or services and/or if you have been exposed to any of their advertisements. This helps our clients understand more about consumers behaviour when ads are displayed to them.
We will not transfer any Identity or Contact data to third parties unless we have first received your consent and no third parties may contact you or use your data for any other purpose.
(a) Identity data
(b) Contact data
(d) Demographic data
(e) Technical data
(b) Contact data
(d) Demographic data
(e) Technical data