Influence Your World | Toluna

To register and process your application to be a Member

To manage our relationship with you, which will include:

• Processing and delivering your Toluna points or rewards, exchange your Toluna points for vouchers/coupons and entering you in for prize draws/sweepstakes, including sharing your personal data with trusted third-party vendors to provide you with incentives on our behalf;

• Notifying you about changes to our terms or privacy policy;

• Asking you to leave a review or inviting you to take a survey; or

• For any other reason connected with your Membership.

• We will ask you to participate in and provide feedback via surveys, including you telling us about your preferences and consumer needs. This may also include analysing your behaviour in different ways and for different purposes, but only provided such uses are for market research.

• We may with your consent via a survey to disclose certain Special Categories of Personal data, but only if relevant to that survey and as may be allowed under applicable law.

We may ask you to participate in surveys for clients who are from a variety of types of organisations such as; public health organisations, commercial or charity organisations or academics from universities, etc and these may be conducted using a variety of methods.

(a) Identity data
(b) Contact data
(c) Special Categories of personal data (health, e.g. disease, condition, treatment, consumer products and adverse events.
(d) Demographic/Profile data

If you download and use our mobile application on your mobile phone, tablet or pc (device), we collect the following information:

• for administering the application, tracking users’ movements around the site and the Internet. We use mobile analytics software to allow us to better understand the functionality of our mobile app on your device. This software may record information such as how often you use the app, the events that occur within the app, aggregated usage, performance data, and where the app was downloaded from;

• for quality checking, fraud or other legal reasons we refer to in this privacy notice;

• Technical data and Demographic data are collected when you sign up to use our Mobile app and via the surveys you undertake. We use this data for data matching and enriching purposes and in ad-effectiveness campaigns for our clients;

• to gather demographic information about our user base, when analysing trends of market research studies. Our clients may combine that information with those of others to produce “aggregated” reports. They may also create scientific reports based upon modelled information. “Modelled information” is data developed based upon demographic and behavioural characteristics (like your gender, age, and preferences) to predict what people with similar or matching characteristics would watch or buy. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We may use your Demographic data for profiling purposes and if you previously gave us your ethnicity/racial profile, we may also use that information for profiling purposes, provided this is permitted under local law. This means we will better match you with appropriate surveys. Your birth date is automatically updated so that we may ensure we select individuals, based on their age as may be required for the relevant survey.

(c) Special Categories of personal data (Ethnicity/Racial profile)
(d) Demographic/Profile data

We may from time to time share some of your personal data with select and trusted third party processors and clients of ours. Those parties may append analytics or demographics data they previously collected about you, which may be public sources (e.g. property ownership) and/or or private sources (e.g. subscriber lists or retail purchases, with whom you have an account). 

We may also use your Pseudonymised data and/or Demographic data to add to existing anonymous data sets or create new ones.

We use them so we can enrich the data we hold about you to improve your panel profile, your panel Membership experience and to ensure you are selected for relevant surveys.

At the time of updating this privacy notice, those parties are currently, (or may in the future be): (i) (Processors) Acxiom Corp, CACI Limited, Experian Limited, Liveramp Holdings Inc., Merkle UK One Limited, Micromarketing_Systeme and Consult GmbH, Oracle Corp, Facebook, Google and SegmentIQ Limited and any of their affiliated group companies; and (ii) (our clients (controllers), who are in the research industry) e.g. Nielsen, Kantar, GfK, Ipsos, any of their affiliated group companies and other research companies.

We will not transfer any Identity or Contact data to third parties unless we have first received your consent and no third parties may contact you or use your data for any other purpose.

• To measure ad-effectiveness and/or to create ‘look-a-like’ groups that have common Demographics/Profile data (or interests). Our clients then find people who are similar to those groups and use that information in a way that reaches new potential consumers and so helps them improve their advertising targeting and their online advertising models.

• If you agree, we may share your unique panellist ID (UID) with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your UID will be stored or associated with Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the survey.

We will not transfer any Identity or Contact data to our clients unless we have first received your consent and no third parties may contact you or use your data for any other purpose.

We may match your personal data against our clients or trusted partners' information to determine if you use any of their products or services and/or if you have been exposed to any of their advertisements. This helps our clients understand more about consumers behaviour when ads are displayed to them.

We will not transfer any Identity or Contact data to third parties unless we have first received your consent and no third parties may contact you or use your data for any other purpose.

Though we make every effort to preserve your privacy, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; or to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of our site terms, or to respond to a government request.

We use multiple Technology data for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Please see the section entitled ‘What other tracking technologies do we use for surveys you participate in and for other purposes?’ for more on this.

If you agree to participate in other activities that are not research, we will make this clear in the invite. These services may include e.g. UX research (a researcher may observe your use on a particular product or service, either online or offline); use of AI on your image or voice for ID purposes or to create AI models or marketing information for clients, so they can understand their products and services better.