Influence Your World | Toluna

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Toluna overview

Toluna is our online social voting platform of over 21 million users in 50 countries and 28 languages. Our influencers have the power to influence some of the world's largest brands and get rewarded instantly. Tell the world's leading providers of products and services what you think and earn rewards by participating in surveys on
Every service that our site offers is free of charge, and for participation in most Toluna activities, you will be awarded points

Points are a form of virtual currency awarded to Toluna members for various actions, these include: participation in surveys; inviting friends to join Toluna who complete the registration process; completing profile surveys, playing games and of course engaging in community content. When you sign up on Toluna you will receive 500 points to welcome you to the site. When you have earned enough points, you may redeem them for rewards, such as vouchers from great shops and brands. To stay up to date on all of our offers, please visit the Rewards Centre.

To join Toluna, simply click on "SIGN UP". You will be asked to provide some basic information when creating your account. After signing up, a confirmation email will be sent to you in order to finalise your registration. You must click the link in this email to confirm your registration on Toluna. Once your registration is complete, you can start participating in surveys, content, and games to get rewarded.

Registration to Toluna is completely free - Not only will you never be asked to pay, but just by answering our surveys and engaging in fun community activities like content and games, you will earn points that can be exchanged for vouchers and cash payments.

Becoming a member lets you take part in surveys. You can then start to accumulate points that are redeemable for rewards.

Toluna invites thousands of members to answer surveys every day on a wide array of subjects. The purpose of these surveys is to collect your opinions about the products and services of large consumer brands, your habits as a consumer, or about the world you live in. Your opinion will have a direct impact on companies and how they market, distribute or advertise new products and services to consumers like you.

We ask for personal information such as your name, address, gender, birthday and employment status to better match you with the appropriate market research projects. This information is also used for the purposes of incentive fulfilment so that we may send your reward to the appropriate recipient address. Other personal information that you may be asked to provide to us is solely for the purpose of building and operating a worldwide proprietary database of panelists, in order to conduct market research studies on that basis and we provide your responses to our surveys on to our clients in anonymised and aggregated form. Read our Privacy Policy to know more.

Participating in surveys

We do a variety of surveys for many clients. Some of these surveys are programmed by us, others are programmed by our clients and hosted on their systems. A major factor in technical issues is that survey respondents are using a wide variety of operating systems, browsers, Internet connections, and hardware, and not all of these are necessarily compatible with the technology of a particular survey. And, of course, sometimes, human error is a factor. If you encounter a technical problem with a survey, usually, by waiting a while and trying again later, the problem will be resolved. If the same error persists, please report it to us at by providing the Survey ID and a screen shot, if possible. We apologise for any inconvenience caused by technical errors and will do our best to get them resolved.

Sometimes this happens if a survey is generating greater than expected responses. Also, the invitations aren't necessarily delivered right away by your email service provider. We apologise for any inconvenience you may experience and thank you for your participation. Please know that more survey opportunities will become available.

Your Profile Surveys can be accessed directly from the "Account" page under the “Profile Surveys” tab. Profile Surveys are designed to help us improve the level of service we provide and allows us to send you surveys that you are most likely to qualify for. Profile Surveys are divided into three categories: profiles you haven't filled in yet, profiles you have answered before, but have since been updated and require your attention, and profiles you have already completed. For each completed personal profile survey, you are awarded 100 points.
Remember to update your profiles every 6 months to earn more points.

Finish your full registration on Toluna and verify your email by clicking on the link you receive in your mailbox. If a survey matches your profile, you will receive an invitation by email or see the surveys available in your Survey Centre on Toluna. The more up-to-date your Profile Surveys are, the more chances you have of being invited to take part in surveys you will qualify for.

For each completed survey you can generally earn between 15 and 50,000 points (depending on its length). Some special surveys could offer higher incentives.

Survey length is strictly dependent on the study.

No, under no circumstances will surveys be used to sell or promote a product, nor will you receive any advertising or promotional material as a result of joining the Toluna community.

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions. Please know we appreciate your participation and that when you don't qualify, your responses are not used in the final research findings.

To increase the chances that you will qualify for future online surveys, complete all of the member personal profile surveys. Remember, you are awarded 100 points for each personal profile survey you complete!

The timing of crediting for points depends on the survey. For some surveys, points are credited very quickly or within a few days, while for others you will receive the points only after the survey has closed. You can expect to wait a maximum of six weeks for points to be credited to your account from when a survey closes, though we try to limit this as much as possible.

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take a bit more.

Toluna's profiling process is continuous — the objective being to have broad and current attributes on each member. Our clients make marketing decisions based on responses from our members in their surveys so we must implement strict quality controls to make sure you are part of the target the client is looking for. The questions we ask at the beginning of each survey may seem repetitive but are necessary to ensure the integrity of the survey sample.

When you do not qualify for a survey, your responses cannot be used in the final research findings, and therefore are never transferred to our clients. Likewise, Toluna will never use or transfer these responses for internal use. As the information you entered is incomplete and cannot be used for our client’s research, you will not receive points when you have not completed the survey.

Surveys on Mobile

If you would like to receive surveys on your smartphone, simply enter your mobile phone number on Toluna during your registration or directly on your account page
Toluna will only send a limited number of surveys on mobile to specific users that we believe will qualify. You will not be required to answer the survey by text message. The SMS you will receive will include a link to the survey.
When you access a survey from your smartphone, please make sure you have a good internet connection. We recommend using a Wi-Fi secure connection, instead of taking the survey through your Mobile Internet Plan/Mobile Data, to avoid additional costs on your monthly bill/top-up.
Warning: Standard SMS reception rates may apply depending on your service provider

You can opt out from this service at any time by going to your Account page.

Anyone who is a member of Toluna and has indicated their mobile phone number on the site can participate in surveys on mobile.

A few surveys could be sent via SMS for specific projects. For most surveys you can participate via our website, email invites and mobile app.

Community content

Go the “Community” page. There you can read our blogs, participate in available contests or join in our forum threads.

In our forum tab, you will find a few interest groups on general topics like food, books or entertainment. Click on the topic you are interested in, to either engage on other members’ posts or create discussion threads of your own.

We want you to post and share content in the community because you want to. Users will not receive points just for posting content threads in the Forum. Happy posting!

This is strictly forbidden. The content of the opinion you leave is strictly personal and in no case whatsoever should your opinion be taken from another member or website. If we determine that a member has copied opinions from other sources, their account will be subject to cancellation and their points forfeited.

Under each content or comment, you will see a "Thumbs up" option - if you agree or appreciate the opinion, click "Thumbs up". It's that simple.

Yes, from your "Account", go to the “Notifications” tab. Here you can decide exactly which type of notifications you want to receive via email, including when you are invited to participate in surveys.
Simply check or uncheck the boxes, then click on 'Save' at the bottom to register your changes. You can come back and change these choices at any time.

Account & Profile

Log in, then from your  "Account " page, go to the “Profile” tab. From there you can select the information you would like to change. Click "UPDATE to complete the process.

To cancel your account, you must first log in, then go to your “Account” page, where you will find the “Unsubscribe" tab. Please note that if you choose to cancel your account, your points will be forfeited, and you will no longer be able to redeem them.


Your profile data is stored on our secure server that allows only Toluna to call upon those members who match specific criteria to participate in surveys. This query is completely automated, and members are contacted via email by Toluna to participate in our secure surveys. All responses are held in aggregate, which means that individual responses are not linked to personally identifiable information. The information you provide will never be sold or used to advertise. You are not responsible for paying any product or service at any time, nor will any company solicit you as a result of joining the Toluna community.

This information is used to match members with specific survey requirements. In some cases, our clients require feedback from people in a certain income bracket or those who have children, for example. Please be assured that this information is securely kept and strictly confidential. See our privacy policy for more details. The more information you provide, the greater your chances of receiving invitations to surveys you may qualify for, and the more opportunities you may receive to earn cash rewards.

Toluna and the General Data Privacy Regulations

The EU General Data Protection Regulation (GDPR) is the regulation that addresses the collection, use, processing and transfer of the personal data of European Union citizens. It went into effect on May 25th, 2018.
It applies to all European Union member states and any entity that transfers the personal data outside of the European Union.
We have updated our
Privacy Policy to make it easier for you to understand what information we collect, why we collect it, how we use it and who has access to it. Please don't hesitate to read it.

Personal data is any information related to a Toluna Influencer that can be used to directly or indirectly identify the user. Personal data can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, a device IP address or a mobile device ID. Toluna will always take special care to ensure that all personal information you share with us is protected at all times. We strongly discourage you from disclosing any of your personal data in any public forum or community area on the site that you do not wish to make available to the public.

Yes, you do. At any time, you can modify your information or opt out from our services data by logging into your Tolluna Account or by sending us an email request via the Contact Us form.

Points and Rewards

First, you must be a registered Toluna member with a verified email address to begin accumulating points. Once your registration is finalised, you can earn points by completing surveys found here on Toluna or through invites you receive via email. You can earn extra points by filling out your Profile Surveys, inviting your friends to join Toluna, and participating in our Games and contests.

There is no limit to how many points you can accumulate on Toluna as there is no limit to how much you can Influence your world with Toluna!

Yes. When points are credited to your account, they will remain valid for 16 months. If after this period the points have not been used, they will automatically expire and be deleted from your account. Your points will not expire all at once, instead, points will expire 16 months after you originally earned them (for example: if you earned Points on 15 March 2021, they will be removed from your account on 28 July 2022, if they are still in your account). This deduction will always occur towards the end of the month in which they were earned, near the 28th. Please don't wait until the last moment to redeem your points.

Click on ”Account” from the left side menu, then go to the “Points” tab. The Points page allows you to view the actions that have earned you points, your current balance and how you've spent your points so far. Your points balance will also be visible on the left menu as well as the rewards page.

You can spend your points by selecting "Rewards " from the left side menu - here you can see the full list of rewards available in your country.

Please allow up to 3 weeks for delivery. When you redeem your points for a reward you will be asked to confirm your postal address, email address, or PayPal email address (depending on the reward and country). Before you confirm your purchase, please ensure all your information is correct to avoid any delays in delivery.

In order to be eligible for Toluna rewards you must be a registered user on the site corresponding with your country of residence.

All rewards will be sent to the email you have registered to your account. Make sure your email is always up to date to prevent delays.

Toluna Games

To make the community an even more exciting place, we have added a Games Centre where you can get your daily dose of fun! Some games are available every day, while others only show up for a limited time.

You can find the Games Centre by clicking on "Games" on the left side menu. All available games will be displayed there, so feel free to participate in the ones you love.
New games are added all the time! Make sure to visit often so you don't miss out!

Yes, some games will award you with points while others will just be for fun. Be sure to always keep an eye on the Games Centre as we sometimes launch games that give you a chance to win big.
But you know what the best part is? All games will reward you with a FUN time! Isn't that fab?

Mobile Apps

Yes, our Toluna mobile is available for both iOS and Android:


Yes, the mobile app allows you to complete surveys and influence your world anytime and anywhere. Of course, it's also possible to redeem your points and earn rewards directly via the app.

Inviting friends to Toluna

To invite your friends to Toluna, you can copy and share your personalised referral link on whatever platform you like. The "Invite a friend" link can be found in the "Refer a Friend" tab in your Account page.

Each time you invite a friend, your account will be credited with 500 points once your friend completes their registration to join the Toluna community. To make sure that all new friends are real people, please note that you can only earn points for a maximum of 10 new friends per month.

Contacting Toluna & Support

From the home page, click on "Log in" and in the same pop-up box you will also be presented with the option "Forgot password?". You will be asked to provide the email address associated with your Toluna account and receive a reset password email with a link that will remain valid for 24 hours. Following this link will allow you to create a new password for Toluna.
Important: For security reasons, please make sure to use a password that is unique to your Toluna account. Your Toluna password should only be for Toluna and not be reused on other sites/accounts.

For any questions regarding your account, surveys or any other subjects, click here to contact us.

Additional information about Toluna

Our clients include market research agencies, large corporations, brands, public organisations, PR agencies and even individuals. Their interests cover all industry sectors, but they are all looking to get honest opinions on their products and services or to understand consumer motivations and habits. The results of our surveys help our clients to better understand consumers' needs in order to make their products, services or advertising more relevant.

Toluna takes strict measures to ensure every aspect of your information is kept secure. Toluna only provides information to clients in an anonymised and aggregated form for use in market research and for the client’s own internal purposes. Toluna does not use Direct Marketing and will never share your data with telemarketers or ad agencies for promotion and targeting purposes. You have the right to gain access to your data and correct it. In order to access this data you may either log into your Toluna account or by sending us an email request via the Contact Us form. For more information on how to access, update or delete your personal data on Toluna please read our privacy policy.

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